Jesus & faith writing & publishing

Susan, Max Lucado and Publishing

booksToday I had the opportunity to meet with Susan Ligon- she works alongside Max Lucado not as his literary agent but in the area of marketing and consulting the Max Lucado brand. She’s been involved in publishing for more than 10 years and helps make many of the decisions in what Max will or will not commit to in his publishing and writing career. Before our meeting, she got a text message from him as he’s in Ethiopia with Michael Hyatt, CEO of Thomas Nelson and a few others big names with World Vision. Max went there to experience what’s happening there with World Vision and for research on his upcoming book. Really exciting stuff.

Anyhow, the purpose of Susan and I meeting was to ask advice on a few things regarding publishing and writing and my ideas for an upcoming book for young women. She was extremely encouraging and really passed some wisdom on to me. She suggested that I start little by little with the book proposal, while also realizing I’m a new mom and need to focus on my marriage. It would be difficult to work on a proposal every night without something suffering. I figured if I worked little by little on it for the next  6-8 months that would be realistic. She encouraged me to then start sending it to agents and they will help in the process of getting it to publishers.  

Publishing is such a crazy world right now. Sales aren’t where they need to be and it’s pretty difficult to get a manuscript in to the hands of a publisher who will give it time. Publishers invest a lot of money in you as the author and in your book so they are taking a great risk. I had read this before, but it was good to hear it from Susan who’s fully immersed in that world.

She was also encouraging when it comes to who I’m writing for. She said to write as if I’m writing directly to my girlfriends (since that’s the primary audience for my potential book). And to let who I am just pour out on the pages.

While I know publishing my own book in the next few years may or may not happen, she was encouraging that other opportunities may come up in the mean time and she mentioned a potential one I could potentially be a part of so we’ll see what happens. My honest heart’s desire is to be faithful where I’m at and to use my gifts however God wants.

Towards the end of our time she said something that has stuck with me all day. She said in our culture we’re told we can have whatever we want, when we want it and it’s true. But it doesn’t mean we need to have it right away. We may need to wait for it and have it later. In a better season.

Nonetheless, I was really honored to have met with her and hear more about her work with Max and to hear from someone I truly respect.

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